A well-rounded approach to your creative project, tailored to your needs.
Two decades of experience have taught me that good design is not only about imagination, innovation and artistry, but also about attention to detail, listening, clear communication and processes.
Plus, I love people and getting to know them. Ultimately successful graphic design is not just about a (subjectively) good-looking 2D or 3D object, but learning its purpose and the people behind that purpose along the way.
The following steps are accompanied by (virtual) meetings at key junctions so we can go deeper in the thought process behind them.
PLAN + RESEARCH
Once contracts are signed, worksheets are received and your project begins, I will start tailoring your process and timeline, as well as general brainstorming and research to inform the creative direction of your project, as well as any supplier coordination for materials and printing options (if applicable).
MOODBOARD + CONCEPTUALIZE
This is the stage that forms the tone and vibe of your project, and is the foundation of the design work. After we confirm that we are on the same page, concept design begins. I usually create 3-5 concepts depending on project scale and type.
Once a concept is chosen, I’ll move into the refinement stage of the main project, and start creating peripheral items if any. (For example business cards are designed after the logo direction is determined).
After the final product is approved, all digital and print-ready assets are digitally packaged and delivered to you together with some tips & tricks for ‘on brand’ launching of your project, if applicable. Any print and production coordination will also come in at this point.
GRAPHIC DESIGN SERVICES
Logo + Identity Development
Brand Style Guides (Moodboard, Color Palette, Font system)
Typography + Layout
Stationery + Postcards + Posters
Packaging + Labels
Digital Marketing Content
UI Design + Assets
Marketing Collateral + Merch
Iconography + Infographics
Supergraphics + Wall Art
Wayfinding + Signage
Photography + Retouching